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📝About this video
For nearly 25 years, the Tata Sumo was not just a vehicle, it was a part of India's road memory. Launched in 1994 and named after Sumant Moolgaokar, the legendary Tata Motors leader, the Sumo became the boxy, unbreakable workhorse that carried families to weddings, tourists up the hills of Himachal and the Northeast, government officials through rural India, and lakhs of passengers as a shared taxi. In this business case study, we break down how Tata Sumo rose to dominate India's utility vehicle
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